Hello Friends,

Our son Magnus was stolen from us by a reckless driver while doing what he loved—riding his bike. He was just 17, a rising star in cyclocross, mountain biking, and road racing. He was the light in our lives. Today, we write not just as grieving parents, but as voices demanding change.

Every morning, we wake to a world without Magnus' laughter, his determination, his dreams. This reality has stripped away any illusion that our current systems are working. The pain we carry has transformed into urgency—to ensure no other family endures this preventable heartbreak.

We are tired. Tired of hearing "accidents happen." Tired of watching other parents lose their children to careless and reckless driving. Tired of a society that accepts these losses as inevitable. They are not inevitable. They are the result of choices—choices we can and must change.

Our grief has taught us that time is precious, and waiting for others to act is no longer an option. We are channeling our love—a love born from loss—into action. Magnus' death will not be just another statistic. It will be the catalyst for real change in how we protect vulnerable road users.

We invite you to join us. Not with sympathy, but with action. We need your voices, your energy, your refusal to accept that this is the status quo. Together, we can honor Magnus's memory by creating safer roads for all cyclists and pedestrians.

Let our collective voice be heard. Let our demand for change be impossible to ignore. Because this isn't just about Magnus anymore—it's about every person, every child, who deserves to pursue their passion without fear, every family who deserves to see their loved ones return home safely.

With determination and hope,
Jill and Michael White

Our 10 Year Vision

By 2035, we envision a fundamental transformation of our driving culture where careless and reckless behavior becomes unacceptable. This transformation begins today, powered by immediate action to change driver behavior rather than waiting for infrastructure improvements. Within 10 years, we hope to make roads so safe for everyone that The White Line can close its doors, knowing we've honored Magnus White's legacy.

10 Years to Transform Road Safety

Fed up with empty promises and endless waiting for change? So are we. Our strategic vision details how we'll make careless and reckless driving unacceptable in just 10 years. No bureaucracy. No decades-long infrastructure projects. Just immediate, decisive action that saves lives today.

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1

Shock People Awake

We hit hard with real stories that show people the brutal reality of careless and reckless driving. No softening the blow. Feel the pain and face the truth. Careless and reckless driving kills.

2

Proof that Demands Action

Every death on our roads is undeniable evidence of a failure—and proof that these tragedies are preventable. By gathering, analyzing, and presenting hard facts, we’re exposing the truth: these killings can stop, and we’re putting the data front and center.

3

Start an Uprising

This isn’t just a cause, it’s a fight for justice. Our grassroots network unites devastated families, fed-up citizens, and community members from all walks of life. We provide the tools and platform for people to demand safer streets, transforming individual anger and grief into a collective force for change.

Available Downloads

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Our Team

Jacqueline Claudia

Executive Director

Jacqueline Claudia

Jacqueline builds companies that challenge the status quo and redefine industries. Her strategic expertise makes her a valued advisor and board....

Jacqueline builds companies that challenge the status quo and redefine industries. Her strategic expertise makes her a valued advisor and board member for businesses ranging from startups to Fortune 10 companies. Jacqueline excels at leveraging cutting-edge technology and activating consumers to drive meaningful change, addressing complex business and sustainability challenges. She's been recognized as an Unreasonable Fellow for entrepreneurs solving the world's toughest challenges, named one of MO 100 Top Impact CEOs, and featured in Newsweek's 13 Tech Innovators Helping to Save the Planet. With an MBA from Darden and a BS in Economics from Wharton, Jacqueline is committed to driving positive environmental and social change through innovative approaches to global problems

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Jill White

Board Chairman

Jill White

Jill is deeply committed to community engagement and inspiring change. As the mother of Magnus White, whose life and legacy are....

Jill is deeply committed to community engagement and inspiring change. As the mother of Magnus White, whose life and legacy are at the heart of The White Line, Jill channels her grief into action by advocating for safer roads and meaningful social impact. Jill brings extensive experience in fundraising, outreach, and nonprofit leadership. Jill is passionate about creating safer, more connected communities and building a lasting legacy of positive change in honor of Magnus and others whose lives have inspired the foundation’s work.

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Daniel Blake

Board Member

Daniel Blake

CEO, UI Charitable Advisors. Daniel has 13 years of experience with charities, social ventures, and corporate philanthropic work. His expertise spans....

CEO, UI Charitable Advisors. Daniel has 13 years of experience with charities, social ventures, and corporate philanthropic work. His expertise spans various sectors, with a specific focus on fostering social impact leadership and driving significant environmental initiatives with organizations like the US State Department, the United Nations World Food Programme, and major corporations such as Amazon, Google, Home Depot, and Walmart. Recognized as one of the top Social Impact Entrepreneurs in the USA by Bloomberg Businessweek. He currently serves as an adjunct professor at BYU and is on the board of advisors for the Ballard Center for Social Impact.

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Melinda (Mindy) Kefer

Board Member

Melinda (Mindy) Kefer

Mindy is a Colorado resident who is a stay-at-home mom and Registered nurse. She received her Bachelors of Science in Nursing....

Mindy is a Colorado resident who is a stay-at-home mom and Registered nurse. She received her Bachelors of Science in Nursing from Bowling Green State University and her nursing license from Ohio. She has held various volunteer positions within the Boulder Valley School District including serving as President of the PTO and currently serves on the grant committee for Boulder High School. Mindy is passionate about education, her family and living a healthy lifestyle.

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Amedeo Claudia

Board Member

Amedeo Claudia

Amedeo met Magnus at Boulder High School's first mountain bike team practice their freshman year. Over the next few years, they....

Amedeo met Magnus at Boulder High School's first mountain bike team practice their freshman year. Over the next few years, they grew from teammates to close friends. After Magnus passed away, his passion inspired Amedeo to pursue cycling at a higher level, leading him to join his university's cycling team. Now, Amedeo balances his entrepreneurship with part-time work at Cuore of Switzerland, honoring his friend's memory.

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Jude Scarbrough

Board Member

Jude Scarbrough

Jude met Magnus on the first day of sixth grade, when they began school together in Boulder, Colorado. Their friendship was....

Jude met Magnus on the first day of sixth grade, when they began school together in Boulder, Colorado. Their friendship was instantly forged and they remained best friends throughout the rest of Magnus’s life. Jude is an Austin, Texas native who moved to Boulder, Colorado, before starting middle school. There, he picked up cycling, influenced by his new friend's ongoing passion. He attended Boulder High School with Magnus. Following Magnus’s passing, Jude transferred to Phillips Academy in Andover, Massachusetts, where he is currently enrolled. He plans to study computer science in college and start a career in the tech industry.

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