Our mission
The White Line™ exists because Magnus White’s life was stolen by a reckless driver. We are the new voice for change, born from tragedy and fueled by urgency. Our mission is clear: honor Magnus' legacy by transforming how drivers behave around cyclists and pedestrians. Behavior change is immediate and effective. We're not asking nicely. We're making change today.
We cannot afford to sit back and hope for slow policy changes or long-term infrastructure improvements. People are dying now, and we need to act now. No apologies. No more stolen lives. No more shattered families. We're committed to making the roads safer today.
We are endorsing three legislative initiatives:
National: Take Action On Automatic Braking
State: Take Action On Driver Accountability
Local: Sign Petition For Infrastructure
PEDESTRIAN DEATHS
In 2023, 7,318 pedestrians were killed by drivers. This is the highest number since 1981. Additionally, drivers caused ~60,000 injuries to pedestrians. Pedestrian fatalities accounted for 21% of all traffic deaths last year.
BICYCLISTS DEATHS
In 2022*, a record 1,105 cyclists were killed by drivers, marking the highest number ever recorded, a significant increase compared to previous years. Additionally, drivers caused ~46,000 injuries to bicyclists.
(IIHS).
*2023 Data is still being compiled
Our initiatives
Immediate and simple improvements to vulnerable road user infrastructure
Increase the
accountability
of negligent drivers
Ask the U.S. Department of Transportation to take action to protect all people
Lives Worth Remembering film series
“The bike was his best friend. Magnus showed me that the power of the bicycle is way greater than I ever imagined, because that character, the person that he became, he became that way in part because of his love of the bike.”
- Pete Webber, Executive Director, Boulder Junior Cycling
